But they have no clear message telling people what you can do with them.īack in June, Harry McCracken laid out the key question to ask of any tablet: “ Why should somebody buy this instead of an iPad?” The Kindle Fire is interesting because it’s the first one with a good answer: it’s much cheaper, Amazon offers a digital content ecosystem that rivals Apple’s (fewer apps, more books), and millions of people already use and enjoy Kindle hardware. Motorola, Samsung, RIM - they seem to be chasing the iPad on specs, building the best tablet they can manage at the same starting price of around $500. That’s the difference that other tablet makers missed. (Streaming, I believe, means it won’t work offline, but Amazon also sells and rents movies and TV shows for offline viewing.) The deal for Amazon Prime members is good too: unlimited streaming of movies and TV shows. If you buy a Kindle Fire, you’ll have no trouble finding and buying books, movies, and apps.
Well, we’ll see how fast their new cloud-boosted Silk browser is in practice, but the content part is undeniably true. Ultra-fast web browsing.” That’s the best sort of marketing message: simple, appealing, and true.
The Kindle Fire’s slogan says it all: “ All the content.
Amazon’s New Kindles Wednesday, 28 September 2011 Kindle Fire
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