However, if the game is high-quality with great visuals and satisfying gameplay, some users will actually keep the game and enjoy playing. The main idea behind the success of the misleading ads is that the CTR of fake creatives is definitely higher along with the lower retention rate: users download the game, attracted by the catchy creative, and then delete it when the game doesn't meet their expectations. Despite the fact the majority of players hate fake ads (there's even a petition on ), this approach to advertising is surprisingly rewarding for some publishers. Misleading advertising came up as a trend around two years ago, since then it became a landmark for many publishers. Playrix produced over 25k fake ads in a year - gonna be more?įake ads have been a real struggle for many mobile game players.
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